Man-mercials May 13, 2007
Posted by ajaramillo in NFL, bodies, commercials, football, gender, general considerations, humor, ideology, imagery, objectification of men, relationships with men, sports, stereotypes.add a comment
We’ve been looking at many commercials that have strange twists on girl power and examining what they are projecting as the ideal women. But we have been completely ignoring the man-mercials out there! It seems like most of the new macho-resurgence commercials drill into our heads what a “man” is supposed to be… which can be pretty damaging to those men out there that do not live up to the image portrayed in the media. I’m putting up two of my favorites; Old Spice Manly Test, and a Full Throttle Energy Drink ad. Both of them suggest that real men have to do certain things, such as have hairy chests, “do recon work”, and drive monster trucks through suburbia.
These ridiculous expectations for what constitutes a man probably ensure that plenty of guys out there are taking a hit to their self-esteem. This is especially true because most of these commercials run during sports games, where athletes that are often the pinnacle of “male perfection” are on display in front of average joes. It is no small wonder why these manly ads run most often during the SuperBowl or other testosterone-fueled events; ad companies are relying on average, everyday men who feel threatened by the portrayal of perfect male specimens on their screen to look towards their products as a way of boosting their own manliness.
“Female Chauvinist Pigs: Girls gone wild” May 7, 2007
Posted by lindamc in "the gaze", Female Power, bodies, gender, in the news.1 comment so far
This article from the NY Times discusses, although it is a year and a half old(published september 2005), Ariel Levy’s claims about what women these days are turning themselves into. I found this quote from the article particularly interesting and very much the focus of class discussion the past few weeks: “Our popular culture, she argues, has embraced a model of female sexuality that comes straight from pornography and strip clubs, in which the woman’s job is to excite and titillate – to perform for men. According to Levy, women have bought into this by altering their bodies surgically and cosmetically, and – more insidiously – by confusing sexual power with power, so that embracing this caricaturish form of sexuality becomes, in their minds, a perverse kind of feminism.” Levy goes on to discuss the rise of the number of Olympic athletes that pose for playboy, Paris Hilton, Girls Gone wild, and stereotypes of cartoon men and women. The woman who wrote this article: Jennifer Egan, believes that Levy shapes her examples to fit her theories, and argues that she drew from a small pool of women and girls. What do we think? Do we agree with Levy? Egan does in the end praise the book for posing a tough question: “Many women can buy their own plane tickets and pay their own rent. They can treat themselves. Why, then, do they persist in watching themselves through male eyes?”
Cheetah Girls- the new spice girls? May 4, 2007
Posted by Melissa in Cheetah Girls, Female Power, Girl Power, Pussycat Dolls, Spice Girls, bodies, female relationships, feminism, gender, general considerations, marketing gender, tween market.4 comments
During a recent conversation with my little sister, she mentioned that her favorite music group at the moment was the Cheetah Girls. Intrigued, I looked them up online to discover that they were a disney creation, and hugely popular in the tween market. The group advocates sisterhood and girl power, much like the Spice Girls. What is noticeably different about this group however, is that this is the only group that advocates girl power being marketed toward the tween market that is age appropriate. (more…)
“One of the Guys” May 1, 2007
Posted by erinsull in cosmo, gender, relationships with men.3 comments
Today in class we talked about the idea of “guys girls”. I don’t know if it is new to our generation but being “one of the guys” is a point of pride. I can’t tell you how many times in high school I heard a girl declare that she “just did not get along with other girls” so she would rather just hang out with guys. This did not diminish her social status at all, if anything she placed higher on the girl hierarchy. (On a side note I notice this phenomenon much less in college, but that may be an issue for another day). So what is so exciting about being “one of the guys”, what makes this girl so special? I looked around online and found this definition of the “One of the Guys Girl”: (more…)
Gender Equality in Israel May 1, 2007
Posted by Melissa in G.I. Jane, Girl Power, Israel, Spain, bodies, careerwomen, controversy, female executives, female politicos, female soldiers, gender, general considerations, in the news, nationalism.3 comments
I found this article earlier today about the status of gender equality in Israel. I don’t find the statistics surprising, women have been paid (more…)
Alias and Humanizing People April 30, 2007
Posted by andyw in Ethics, Female Power, Power, The Human, alias, feminism, gender, general considerations, jennifer garner, marketing gender.add a comment
I want to advocate that Jennifer Garner can be subversively read as a human being, and not as a female character.
lindamc made some good points about how the episodes purposely showed Garner as soft and feminine. She explains that there is a strange cycle (more…)