Dolce and Gabbana controversial Ad March 9, 2007Posted by ajaramillo in "the gaze", bodies.
I just came across this article recently about a controversy over Dolce and Gabbana’s newest ad campaign. The company has decided to pull one of their ads from this season’s campaign after it was criticized for depicting a scene of “fantasy rape”. Here is the ad in question:
At first I was very surprised that such a strong reaction has surfaced over this particular image. While I can see where the image might elicit these attitudes, I do not find this particular ad as much more risqué than other high-fashion ads. Dolce & Gabbana insist that the ad was never meant to be controversial and that it represented “an erotic dream; a sexual game.” The ad ran in the March Issue of Esquire magazine, and the President of the National Organization for Women said that “…the idea that even a stylized image of rape appeals to a broad readership of men is disturbing.”
After reading her comment, I began to have second thoughts about the image. It struck me that maybe I have just become so accustomed to seeing images of women in compromising positions in other ads, and that was what prompted my indifferent attitude towards this particular image. Could it be that this image is actually upsetting, but the portrayal of women in this way has become so commonplace that it does not even shock me anymore? This revelation startled me, and I was hoping I could here some feedback on other people’s opinion of the image. Has it gone too far?
Here is a link to the article: