Cheetah Girls- the new spice girls? May 4, 2007Posted by Melissa in bodies, Cheetah Girls, Female Power, female relationships, feminism, gender, general considerations, Girl Power, marketing gender, Pussycat Dolls, Spice Girls, tween market.
During a recent conversation with my little sister, she mentioned that her favorite music group at the moment was the Cheetah Girls. Intrigued, I looked them up online to discover that they were a disney creation, and hugely popular in the tween market. The group advocates sisterhood and girl power, much like the Spice Girls. What is noticeably different about this group however, is that this is the only group that advocates girl power being marketed toward the tween market that is age appropriate. Unlike the Spice Girls, these young ladies are all fully dressed and close enough in age to their audience so that they can actually be seen as feasible role models for young girls. What I like most about the girls is that in addition to promoting healthy relationships between women, they also promote the need for healthy relationships with ones own body. All four girls have different shapes, features, and skin tones- important differences that are mostly ignored in mainstream media but normalized and embraced within the group. Unlike the media’s acceptance of a few “extraordinary” people (read non-white and non-skinny), the group does its best to normalize the differences. While I do think they are incredibly corny (check you the music video below…its AMAZING- note the sarcasm) I am comforted by the idea that the Pussycat Dolls are not the future of the girl-power movement.