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Is the Pussycat Doll Image Taking Over the World? May 9, 2007

Posted by kelly in "the gaze", International, Pussycat Dolls.

While browsing youtube yesterday, my friend and I came across this music video from Japan:

The video was one of the top viewed for the day, even though it’s in Japanese. About 5 seconds into the video my friend immediately noticed that this singer or group was some strange Asian version of the Pussycat Dolls. This is most noticeable in the outfits and dancing. At times the main singer even stops mouthing the words, concentrating more on her dancing.

The video also features the main singer watching two men fight and seemingly getting turned-on by this display of “masculinity.” While this may be reversing the male-gaze, the men are blurred and it seems as though we should be watching her watching (returning us to the position of the gaze and her to the position of subject).

The video made me wonder if the brand of “new girl power” that the Pussycat Dolls is marketing is spreading internationally. While Melissa’s post on the Cheetah Girls said that, at least for now, little girls may be safe from the Pussycat Dolls, how safe is the rest of the world?



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