Is This Girl Power? *watch this! you won’t regret it… May 11, 2007Posted by kelly in "the gaze", Advertisements, Attractiveness and age.
My friend showed me this website yesterday that claims to show you the side effects of Reversa‘s facial products, which are directed at older women trying to get rid of wrinkles, age spots, etc.
Each “side effect” is basically a man doing something, whether that man is a chef, a firefighter, plumber, or gardener. I would recommend watching the “Bread Making” side effect of the first product (a spot remover). I suppose the general message of the ad is that these products will make you look so great and young that men will flock to you and do anything and everything for you. On the other hand, it could be an attempt to convince women that they are currently not beautiful enough to attract these men and use to need Reversa in order to attain such “side effects.”
While the ad seems to attempt to empower women by putting them in the position of “the gaze,” at the same time, the company seems to be watching us watching the men and exploiting this for capital gains.
I still don’t know what to make of this website. I definitely laughed my way through it, but then thought twice about its implications. What do you guys think??