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Bom Chicka Wah Wah! May 17, 2007

Posted by jsaffold in commercials, male gaze, Pussycat Dolls, sex sells, sexuality, stereotypes, tv.
3 comments

Early this morning, I was dreaming about being on an airplane and the person next to me kept saying “Bom Chicka Wah Wah.” And then I woke up and realized that there was one of the new Axe deodorant spray commercials on t.v. and it was entering my consciousness and incorporating into my dream. See it for yourself… (more…)

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Man-mercials May 13, 2007

Posted by ajaramillo in bodies, commercials, football, gender, general considerations, humor, ideology, imagery, NFL, objectification of men, relationships with men, sports, stereotypes.
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    We’ve been looking at many commercials that have strange twists on girl power and examining what they are projecting as the ideal women. But we have been completely ignoring the man-mercials out there! It seems like most of the new macho-resurgence commercials drill into our heads what a “man” is supposed to be… which can be pretty damaging to those men out there that do not live up to the image portrayed in the media. I’m putting up two of my favorites; Old Spice Manly Test, and a Full Throttle Energy Drink ad. Both of them suggest that real men have to do certain things, such as have hairy chests, “do recon work”, and drive monster trucks through suburbia.

These ridiculous expectations for what constitutes a man probably ensure that plenty of guys out there are taking a hit to their self-esteem. This is especially true because most of these commercials run during sports games, where athletes that are often the pinnacle of “male perfection” are on display in front of average joes. It is no small wonder why these manly ads run most often during the SuperBowl or other testosterone-fueled events; ad companies are relying on average, everyday men who feel threatened by the portrayal of perfect male specimens on their screen to look towards their products as a way of boosting their own manliness.

Girly Business May 10, 2007

Posted by jsaffold in commercials, menstruation, relationships with men.
2 comments

Along with my comment on Jennifer’s post about tampon commercials, this is a Dr. Pepper commercial that pretty much speaks for itself: the guy is doing all these girly things for his girlfriend like folding her underwear, holding her purse, holding an umbrella over her and her shopping bags. The beginning part is really funny but I’ll let you all watch the commercial; you’ve probably seen it before. It goes along with my questions about male aversion to all-things-period. I’ll repost my comment here in case anyone missed it: (more…)