Man-mercials May 13, 2007Posted by ajaramillo in bodies, commercials, football, gender, general considerations, humor, ideology, imagery, NFL, objectification of men, relationships with men, sports, stereotypes.
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We’ve been looking at many commercials that have strange twists on girl power and examining what they are projecting as the ideal women. But we have been completely ignoring the man-mercials out there! It seems like most of the new macho-resurgence commercials drill into our heads what a “man” is supposed to be… which can be pretty damaging to those men out there that do not live up to the image portrayed in the media. I’m putting up two of my favorites; Old Spice Manly Test, and a Full Throttle Energy Drink ad. Both of them suggest that real men have to do certain things, such as have hairy chests, “do recon work”, and drive monster trucks through suburbia.
These ridiculous expectations for what constitutes a man probably ensure that plenty of guys out there are taking a hit to their self-esteem. This is especially true because most of these commercials run during sports games, where athletes that are often the pinnacle of “male perfection” are on display in front of average joes. It is no small wonder why these manly ads run most often during the SuperBowl or other testosterone-fueled events; ad companies are relying on average, everyday men who feel threatened by the portrayal of perfect male specimens on their screen to look towards their products as a way of boosting their own manliness.
Alias Episode 1:2 Scared vs. in Control April 30, 2007Posted by lindamc in alias, attitude, Female Power, gender, imagery, La Femme Nikita, the state, tv.
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I found these two episodes of Alias very interesting in terms of the depiction of Sydney. Sometimes when she is at her work she looks scared and lost (much like Nikita) that she is fumbling to figure out what to do. While other times, she seems very much in control and confident: when she tells the men that are pulling her teeth as torture to “biteme.” This cycle occurs again and again, (when she is having a flashback to buying guns in the middle east and the guy that is selling them shoots his comrade when one gun doesn’t work: she looks scared (turning her head and wincing even though I’m sure she’s seen people shot on numerous occasions: she has even probably shot a few herself) and then in control with a tough face spewing Arabic. On another occasion, before she gets caught and her teeth pulled with the red hair, she is being shot at from over the counter (very Femme Nikita) and looks terrified and lost, there is another shot shortly after that where she clutches what she stole to her chest and hides behind a part of the lab tables looking completely terrified, but then stands up to declare: Over here boys, in a voice that reeks of control and arrogance. I found these scenes as direct evidence that the produceers and directors of the show are making sure the (more…)
Selling the Sizzle… April 18, 2007Posted by jenniferlewk in bodies, gender, imagery, new york times, news stories, Random Bits, sex sells.
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Girlfight, A Clockwork Orange, and the fringes of society April 12, 2007Posted by sindhub in A Clockwork Orange, class, Girlfight, imagery, race, the state.
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I just wanted to make some comments about the imagery from the beginning of Girlfight. I was struck by how unabashedly dismal and bleak everything in Diana’s world was presented; the movie made no pretense, from the very beginning, about who Diana is and what her world is like.
In particular, I thought the very opening scene that we looked at in class bore an unusual similarity to what I know Stanley Kubrick used in a lot of his films–the image of the main character looking up at you with determinedly unsympathetic eyes. One example is from the opening scene of A Clockwork Orange (warning: there is some violence towards the end of the clip, and I apologize for the poor quality [it’s a video of the movie being showed on TV] but it was the only one I could find that didn’t remix the scene with different music)
There are some similarities between the characters of Alex (the guy the camera is focusing on at the beginning of the video) and Diana. Namely, (more…)