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Cheetah Girls- the new spice girls? May 4, 2007

Posted by Melissa in bodies, Cheetah Girls, Female Power, female relationships, feminism, gender, general considerations, Girl Power, marketing gender, Pussycat Dolls, Spice Girls, tween market.

During a recent conversation with my little sister, she mentioned that her favorite music group at the moment was the Cheetah Girls. Intrigued, I looked them up online to discover that they were a disney creation, and hugely popular in the tween market. The group advocates sisterhood and girl power, much like the Spice Girls. What is noticeably different about this group however, is that this is the only group that advocates girl power being marketed toward the tween market that is age appropriate. (more…)

Alias and Humanizing People April 30, 2007

Posted by andyw in alias, Ethics, Female Power, feminism, gender, general considerations, jennifer garner, marketing gender, Power, The Human.
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I want to advocate that Jennifer Garner can be subversively read as a human being, and not as a female character.

lindamc made some good points about how the episodes purposely showed Garner as soft and feminine. She explains that there is a strange cycle (more…)

“Hollywood’s Shortage of Female Power” April 26, 2007

Posted by lindamc in female executives, Female Power, marketing gender, new york times, Power.

In the Arts section of today’s NY Times, there was an article about the lack of female execs and even stars in pictures. We talked explicitly about this before in class, but the article literally says that there are often “women movies” or movies made explicitly for women. “They are nervous about the disappearance of many of the movie world’s most visible female power brokers and concerned that a box office dominated by seemingly male-oriented action films like “300” means less attention for movies that have obvious appeal to female audiences, 51 percent of moviegoers.” The article goes on to mention how we are in a “boys era” and how many female execs are losing out to male counterparts in vying for power roles in “a power play” or by not “meshing well” with athougher male execs. And, there has been a decline in  the chick flick money market (or in my opinion the quality of writing in the films…but that isn’t said by the article). The end talks about how it is a lot less about character writing  more about opening weekend and so special effects and action movies are what sells in the US and overseas. Anyway, this article is pretty much our class, and so a really interesting read.

April 22, 2007

Posted by jenniferlewk in gender, in the news, marketing gender, new york times, sex sells.
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Our class has spent a lot of time discussing the objectification of women–sexuality often equals profit. However, this article in the NY-Times reminded me that the marketing strategy of “sex sells” is not just used for females. Hailed “the Indiana Jones” of the History Channel, Josh Bernstein is cute. smart. single. Jewish. Interested? (more…)

seperate and equal? April 17, 2007

Posted by Melissa in American Airlines, gender, in the news, marketing gender.
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I just read an article in the NY Times this morning about American Airlines and their effort to attract female travelers (as though they don’t travel enough). According to the piece, the airline launched a new website highlighting the perks female travelers have by flying with American. I went to the site and was completely blow away by the what the airline feels women may want. They have a section for networking, female safety (a new perk includes screens for women in first class who do not feel comfortable being in an open space), and a list of book recommendations. Though I don’t usually travel with American or visit their site, if I were a regular traveler with the company this ploy would completely turn me away. Though I know it is important that a company be able to attract the attention of every marketable audience I think this website is pushing the boundaries as far as their marketing is concerned. The article states it best: do female travelers really travel differently than males? Though the site has now been modified, the original was lavender and included a separate reservation search…a little much? What’s next, a site for Latino, Asian, and Black travelers? How much is too much, and has American crossed the line?

A comparison between the original female reservation search (now taken down...I wonder why?) and the usual front page search