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Man-mercials May 13, 2007

Posted by ajaramillo in bodies, commercials, football, gender, general considerations, humor, ideology, imagery, NFL, objectification of men, relationships with men, sports, stereotypes.
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    We’ve been looking at many commercials that have strange twists on girl power and examining what they are projecting as the ideal women. But we have been completely ignoring the man-mercials out there! It seems like most of the new macho-resurgence commercials drill into our heads what a “man” is supposed to be… which can be pretty damaging to those men out there that do not live up to the image portrayed in the media. I’m putting up two of my favorites; Old Spice Manly Test, and a Full Throttle Energy Drink ad. Both of them suggest that real men have to do certain things, such as have hairy chests, “do recon work”, and drive monster trucks through suburbia.

These ridiculous expectations for what constitutes a man probably ensure that plenty of guys out there are taking a hit to their self-esteem. This is especially true because most of these commercials run during sports games, where athletes that are often the pinnacle of “male perfection” are on display in front of average joes. It is no small wonder why these manly ads run most often during the SuperBowl or other testosterone-fueled events; ad companies are relying on average, everyday men who feel threatened by the portrayal of perfect male specimens on their screen to look towards their products as a way of boosting their own manliness.

Don Imus Controversy April 11, 2007

Posted by erinsull in race, sports, stereotypes.
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I don’t know if people have been following the Don Imus controversy but its big in the sports world right now. Basically on his show “Imus in the Morning”, he described the Rutgers basketball team who just played for the national title as “nappy headed hos”. This is obviously offensive on so many levels. He has apologized as public figures are known to do after making stupid racist/sexist comments. Mel Gibson and Michael Richards taught us all about that earlier this year. It has sparked a pretty intense debate with some, like the National Association of Black Journalists and Al Sharpton, calling for his immediate firing while others cite free speech and say there should be no consequences. What he got was a two week suspension. Espn.com has already gotten 1,000 reader comments about this controversy. It has people talking.

There are many more editorials and player/coach/fan reactions about this on espn.com. I recommend giving it a look.

One thing to note, ESPN did a poll asking whether Imus should keep his job. The majority of voters said he should…