Man-mercials May 13, 2007Posted by ajaramillo in bodies, commercials, football, gender, general considerations, humor, ideology, imagery, NFL, objectification of men, relationships with men, sports, stereotypes.
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We’ve been looking at many commercials that have strange twists on girl power and examining what they are projecting as the ideal women. But we have been completely ignoring the man-mercials out there! It seems like most of the new macho-resurgence commercials drill into our heads what a “man” is supposed to be… which can be pretty damaging to those men out there that do not live up to the image portrayed in the media. I’m putting up two of my favorites; Old Spice Manly Test, and a Full Throttle Energy Drink ad. Both of them suggest that real men have to do certain things, such as have hairy chests, “do recon work”, and drive monster trucks through suburbia.
These ridiculous expectations for what constitutes a man probably ensure that plenty of guys out there are taking a hit to their self-esteem. This is especially true because most of these commercials run during sports games, where athletes that are often the pinnacle of “male perfection” are on display in front of average joes. It is no small wonder why these manly ads run most often during the SuperBowl or other testosterone-fueled events; ad companies are relying on average, everyday men who feel threatened by the portrayal of perfect male specimens on their screen to look towards their products as a way of boosting their own manliness.
veil-burning in somalia May 10, 2007Posted by sindhub in Ayesha Dharkar, bodies, deception, Ethics, fashion police, Female Power, female soldiers, gender, ideology, in the news, International, islam, modesty, morality, nationalism, news stories, politics, Power, somalia, the state, The Terrorist, wartime politics, women and war, women in the military.
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There have been news stories in the past two days about government soliders in Somalia, which is currently in a state of civil war with explosions taking place recently in capital Mogadishu, taking women’s veils (ones where only the eyes are uncovered) and burning them. When I first heard about it, I thought it seemed like what happened in pre-1979 revolution Iran, when women weren’t allowed to dress in religious garb in an avowedly secular state ruled by a monarch, but it turns out that the recent veil-burning wasn’t government-sanctioned. The soliders did it because they wanted to make sure that the women weren’t part of the ‘rebel’ Islamist movement, and hiding bombs or weapons under their veils.
I thought this situation was interesting in its similarity to The Terrorist. Malli is valued within her organization because she’s a woman, which means that she is underestimated and seen in a de-politicized way, which will enable her to get past security checkpoints–while carrying the ammunition she needs in the basket on her head, and not firewood or whatever the soliders may assume it is, showing that it is precisely her femaleness that allows her to get by–and get close enough to the politician to assassinate him. It seems that the Somali soliders were concerned that they were letting Muslim women who might pose a threat get by because of their female religious need/desire to cover themselves modestly, and decided to take action, for their own safety presumably.
Something else that comes to mind is how this fits women into nationalism. (more…)
The fight over the veil May 7, 2007Posted by Wasik in bodies, careerwomen, controversy, fashion police, Female Power, feminism, ideology, in the news, iran, islam, morality, nationalism, politics, religion, the state, The Terrorist, Uncategorized, women and war.
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[This started out as a comment to sindhub’s post on Women’s Bodies and Ideology, but then quickly became very long so now it is a normal post. But sindhub– thanks for bringing this topic up!]
The debate about traditional islamic dress for women– loosely referred to in Western discourse as ‘the veil’– is probably the most complicated, intricate and endlessly controversial way in which, as you mention, nationalist and religious (though the two are often inextricably tied) movements use women’s bodies to enforce ideology.
In Western media and popular culture, the issue is often presented very one-sidedly, ignoring the nuance involved which has perpetuated this debate for so long. I distinctly remember one episode of “Seventh Heaven” in which taking up the veil was seen as an absolute tragedy to be lamented; throughout the episode, Mrs. Camden was haunted by visions of her daughters veiled and oppressed, and the end of the program featured many of its actors speaking out against the treatment of women in states under sharia law. (more…)
women’s bodies and national ideology May 4, 2007Posted by sindhub in bodies, Ethics, fashion police, ideology, in the news, iran, islam, modesty, morality, nationalism, new york times, politics, Power, religion, the state.
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There’s an interesting article in the New York Times today about the ‘fashion police,’ quite literally, in Iran. Ever since the 1979 Islamic revolution that made Iran an Islamic state, there have been certain policies about how women should dress in public (modestly, in the chador) that are enforced by the police. I think it’s important to note that before the 1979 revolution, Iran was an avowedly secular state, which meant that women actually weren’t allowed to publicly dress in ‘modest’ Islamic clothes. I think this just goes to show that in a state that has a lot of power over its citizens, women’s bodies are one of the tools used to enforce its ideology, no matter how seemingly ‘repressive’ or ‘liberal’ that ideology is.
Here are some of the bits from the article that I found particularly amusing: (more…)